The new Getty Images watermark

Reflections of sailboat masts in the water in the Barcelona harbour

A trivial protection tool turned brilliantly into a marketing tool! Getty Images has taken a simple overlay image, the watermark, and turned it into a something that not only protects your image but also is a brilliantly engineered marketing and sales tool. To have or not to have: watermarks? Watermarks are a nuisance according to […]